I named this blog "Affairs of the Mind and Heart" because this is basically how we can describe communication as a whole. We communicate with our minds and hearts. We do this in many different forms and fashions. The forms and fashions are based on where we are, with whom we are communicating, and the reasons behind our communication. The reason behind this communication is what we refer to as purpose, be it informational, one of persuasion, or simply to entertain. The people to whom we are speaking is what can be labeled as the audience. The way we lay out the communication is simply the design. The material, the information that we put out there is none other but content.
Purpose, Design, Content and Audience are all very important factors in creating a blog. As a matter of fact, without either one of these, getting your point across can be devastatingly futile. The blog should be driven by the intended audience; therefore, the audience should be specified. It is important to be able to cater to the needs and wants of the identified visitors and/or readers. I especially liked the reading that was suggested for this assignment, which is indeed a blog contributed by Dr. Clugston and Dr. Lowe. The headings and sub-headings were easily identifiable. The audience was apparent and the content was not overly detailed, but just enough, all very appropriate for an audience on the go, like the majority of us.
The content of any blog is fueled by the purpose of writing the blog in the first place and of course the audience. It should be direct, resourceful, and well- supported. Simply stated, it should speak to the audience. The material presented in this blog should embrace every aspect of communicating. The purpose is to share our expertise on this topic, so the content should reflect just that -- interesting topics for any visitor who is going through the daily ups and down of not only their personal lives, but their professional lives as well.
The content of any blog is fueled by the purpose of writing the blog in the first place and of course the audience. It should be direct, resourceful, and well- supported. Simply stated, it should speak to the audience. The material presented in this blog should embrace every aspect of communicating. The purpose is to share our expertise on this topic, so the content should reflect just that -- interesting topics for any visitor who is going through the daily ups and down of not only their personal lives, but their professional lives as well.
Designing a blog should be kept simple. The design should fit accordingly. In this case, it should reflect the idea of communication on all levels. The design should facilitate the subject matter at hand so that the audience can feel welcomed and be wanting of more. This particular blog is focused on Communication, so the tone and setting should be open, warm, and fairly formal. This will help to send off some encouraging and positive vibes that can help the reader see the importance of communicating effectively. According to Michael Martin, a writer who assists through the reading for this week’s discussion, “Structure and grid-based design are the corner-stones of a well laid out blog.” (2011). This was very well-put. Each various topic of communication should be arranged and highlighted in an organized manner which makes it easily identifiable for those on the receiving end.
References:
References:
Clugston, Dr. & Lowe, Dr. (2009). Blogging with the Victorians. Retrieved May 7, 2012, from
Marshall, S. (2012). Retrieved May 7, 2012, from
Martin, M. (2011). 7 Elements to Make your Blog look Great. Retrieved May 7, 2012, from
Blogging with the Victorians. Retrieved May 7, 2012, from

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